MSA

“Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfactions, our ego satisfactions, in consumption. The measure of social status, of social acceptance, of prestige, is now to be found in our consumptive patterns. These commodities and services must be offered to the consumer with a special urgency…We need things consumed, burned up, worn out, replaced, and discarded at an ever increasing pace”

Victor Lebow, 1955